When Taube started Digiscribe, he saw the cost of document management technology decreasing and recognized an open window of opportunity to sell ECM to small and medium sized businesses. He wanted to diversify the business, shift toward the SMB market and provide solutions for standard business practices that are commonly saddled with paper-based inefficiencies, such as AP, AR and HR departments. Taube also made a strategic decision to lessen the company’s emphasis on litigation, as it was project based and becoming increasingly commoditized. The only challenge was he didn’t have a product suite that could support this business direction.
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