Information Development World 2017


There’s no reason to create new departments full of writers dedicated to creating content specifically for chatbots and voice interfaces. A better solution is to leverage existing marketing and product content for these new delivery channels. To do so successfully, and at scale, you’ll need bridge the gap between technical communication and marketing by developing a coordinated effort designed to produce high-quality content at scale; content that is accurate, timely, and contextually-relevant. Attend this session to better understand the need for intelligent content and its applicability to chatbots, voice interfaces, and intelligent agents. You’ll discover the world of micro-content and the importance of framing information for intended user responses. And, you’ll find out how aligning information types to memory encoding principles can help you dramatically improve content performance. Buy your ticket before September 30, 2017 and save $300 off the regular price of admission. You’ll receive a complimentary gift package that includes an Amazon Echo Dot and a copy of Christopher Noessel’s latest book, “Designing Agentive Technology” (2017, Rosenfeld Media).


Tue November 28, 2017 08:30 am To: Thu - November 30, 2017 - 05:00 pm
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Quadrus Conference Center & Catering

2400 Sand Hill Road Menlo Park
Menlo Park, California 94025
United States

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